ARTichoke started in 2011 when sisters Katy & Lizzy Escher made the leap to make their DIY apparel hobby into a brand. Starting out, they set-up shop at craft fairs, festivals, and markets. Quickly, they added a bus, the "Castle" to their business model and a boutique on wheels was born. The Castle allowed Katy & Lizzy to showcase ARTichoke at events like Fashion Week Boston, Levitate Music Festival, and SOWA. After a year on the road, they decided a retail shop was the next step and opened a boutique in Eastham, MA where they are a destination for all who visit Cape Cod. Today, ARTichoke offers their own unique designs, hand-pulled on some of the softest garments available. The beachy-boho boutique also has a wide variety of fun products including jewelry, beauty products, home goods and art.